Happy customers are key to a successful business. They are also your biggest marketing strategy and greatest promoter. But at the same time,
if a dissatisfied customer vents about your company to other people, it will have a huge negative impact on your business.
With customer support constantly evolving, choosing the right type of customer service for your business might seem challenging. In this blog, you can find the answers to all your questions on how to choose the right type of customer service for your business.
Understanding your customer’s needs
Before diving into the different types of customer service, you should first understand the needs of your customers.
Customer needs can be categorized into product needs and service needs. Whether your customer is looking for a product or a service, there are certain criteria they consider.
Product Needs
The product must be a convenient solution to the customer’s functional needs.
The product should fit the unique budget and pricing needs of the customer.
The product should be compatible with the other products they use.
The design of the product should be intuitive and easy to use.
The product should be as reliable as advertised to be.
Service Needs
Customers are always on the lookout for information right from searching the product to months after purchase.
Your customer support and customer success teams should be easily accessible to the customer.
Understanding the customer’s issue and empathizing with them can increase customer satisfaction.
Customers love different options being offered to them in terms of purchase, payment, subscriptions, etc.
Customers love it when there is transparency in the company they are associating with.
What are the different types of customer service?
This is not going to be just another list of all the different types of customer service options available. Along with the common types of customer service, we have also added a bunch of newer options that you might not be familiar with.
Functional Support
All the basic and traditional support options which most businesses incorporate in their customer service strategies can be clubbed under the umbrella of functional support. Let’s dive into the details of each type of customer service that falls under functional support.
1. “Hello, How can I help you today?” – Phone Support
Phone support is still one of the popular support options that are available right now. What still makes phone support the most versatile option is that everyone knows how to use it and everyone has access to a phone. So, customers find it convenient to get their issues sorted via telephonic conversation. Customer Service Numbers