HBO Max customer service has become more than just about resolving customer issues in a timely manner. Customers are increasingly demanding empathy from the companies they do business with, and even when a situation doesn’t fall under traditional request categories, they expect CS teams to display intelligence and flexibility in their interactions. Creating this experience requires a deep understanding of customer expectations and values, and it is a key factor in determining whether or not a company is worthy of consumers’ hard-earned dollars.
Earlier this year, HBO launched a revamped streaming service called Max. Its library is now twice as large as its predecessor, and it offers new 4K content. Prices for the rebranded subscription start at $10 per month with ads and increase to $20 per month for access to 4K content and additional streams. Currently, the platform is available to subscribers in the United States, though it is scheduled to expand later this year to Latin America and 2024 to Europe and Asia.
As with its predecessor, Max subscribers have the option to sign up for a free trial before deciding whether or not it is worth the price. The service is also available to people who subscribe through various pay-TV providers, including DIRECTV and Optimum TV from Altice USA. A full list of pay-TV providers that offer Max can be found on the company’s website, and it is also included with a number of cellular service plans.
In addition to offering a broader selection of movies and TV shows, Max has partnered with Discovery+ to add content from platforms like TLC, Discovery Inc, and the Travel Channel. The redesigned app also features an updated home screen that makes it easier to navigate its curated collection by genre. However, one of the more frustrating aspects of the redesigned app is that these genre tiles are now located all the way at the bottom of the home page, and it takes several scrolls to get to them from Max’s curated collections.
If you decide Max isn’t for you, canceling your subscription is a relatively simple process. To cancel your subscription, you will need to know who bills you for the service (it may be your cellular provider, TV provider, or another entity). You can find out who bills you by navigating through the app on your phone, tablet, or computer and choosing your profile and then Subscription. You can also check your bank statements or ask your TV, Internet, or wireless provider if you’re not sure.
Despite the fact that Max is expensive compared to other services, such as Netflix and Disney+, its library of high-quality titles and its upscale viewing options make it worthwhile for many users. This is especially true for those who want to watch content in Dolby Atmos or in 4K, as these are not widely available on other services at the time of this writing. Additionally, the ability to create up to five user profiles with separate ratings (G-PG, TV-Y, and TV-MA) is a unique feature that sets Max apart from other streaming services. מקס שירות לקוחות