The Korean cosmetic industry has a fast product development cycle. It takes less than 3-6 months to go from planning to the launch of a new product. This is the speed that allows Kbeauty brands to capitalize on hot trends and be first movers.
Moreover, consumers want to be involved in the products they buy. They want to know how the product will help their specific skin. In order to respond to this need, the Korean cosmetic manufacturing industry has begun to offer personalization options. One example is an app by AMOREPACIFIC that analyzes the consumer’s facial dimensions and generates a skin diagnosis. It then prints a hydrogel face mask that is tailor-made for the consumer’s specific skin needs.
Another trend is that consumers are looking for organic and natural ingredients. This is reflected in the popularity of clean beauty brands, derma/cosmeceutical products, and hair loss-related items. These products are gaining traction among consumers because of their benefits for healthy skin.
To meet these demands, a lot of companies outsource their manufacturing services to korean cosmetic manufacturers. This makes it easier to develop and launch new products faster. The best korean cosmetic manufacturer will be able to provide a full range of services from designing and testing to production and marketing. They can also help with the branding and packaging process. This is similar to the business model that Seed Beauty and KYLIE Cosmetics use where they collaborate on item development and manufacture. korean cosmetic manufacturer