Choosing a voice over artist to narrate your explainer video, eLearning course or commercial is an important decision. The voice you choose will influence the audience’s response and impact your message. The right tone will connect, engage and compel them to take action. Whether you need a conversational, humorous or emotional voiceover, there are a number of factors to consider.
The first step is to understand your audience. Who will your target audience be and what is the type of project you are working on? For example, if you’re a brand selling cologne to men, a male voice may be more appropriate than a female one. Similarly, if you’re creating an explainer video to promote elderly support products, a warm and caring voice will be better than an authoritative and factual one.
Once you’ve decided on your audience, you can start searching for the perfect voice for your project. It’s a good idea to ask for recommendations from friends, colleagues and other business contacts who have used voice over services before. This will help you avoid hiring someone who won’t meet your expectations. Sampling different voice over artists’ demos can also be helpful in narrowing down your search.
Paul Berry is a British male voiceover artist with over 23 years of experience. He is available for radio, TV, video and e-learning and can provide the perfect narration for your explainer video project. He has recorded for Lavazza, Volkswagen, HSBC, AIG, Riso Gallo, Best Western and BBC, and is based in the UK. His professional-grade studio has Neumann and Sennheiser microphones, a Focusrite 8i6 and Adobe Audition with Waves, Izotope and Valhalla plug-ins. His wide range of voicing styles makes him ideal for corporate, commercial and explainer video projects.