Whether you run a fast-casual restaurant or fine dining establishment, effective marketing tools are key to building a strong online presence and reaching new customers. Whether you need to build a website, manage your social media or automate your email campaigns, there are numerous restaurant marketing tools to help you grow your business.
A restaurant website is a staple in any digital strategy and enables guests to make reservations, order delivery or take-out and browse menu items. Sites like Typedream are easy to use and enable you to create a fully functional website in under 30 minutes.
Another essential restaurant marketing tool is a social media management app. Many diners turn to social media to discover new restaurants and book tables. Social media management tools like Sprout Social and Hootsuite enable you to manage your entire omnichannel social presence from one platform. With features including analytics to find the best times to post, content approval settings and monitoring, you can save time and ensure your messages are seen by as many people as possible.
An online review aggregator is also an important restaurant marketing tool. Reviews are not only a factor in local SEO, but they also provide valuable feedback that can be used to improve your restaurant and deliver an exceptional customer experience. However, checking and responding to every review can be a time-consuming task. That’s why a review management platform such as Beambox should be on your list of restaurant marketing tools.